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The Power Of Instinct

The New Rules Of Persuasion In Business And Life

by Leslie Zane
language: english
Publisher: PUBLICAFFAIRS,U.S., July of 2024 ‧
33,80€
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A renowned branding consultant and behavioral psychologist shows readers how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision.

The Power Of Instinct

The New Rules Of Persuasion In Business And Life

by Leslie Zane

Property Description
ISBN: 9781541703858
Publisher: PUBLICAFFAIRS,U.S.
Release Date: July of 2024
Language: English
Dimensions: 152 x 241 x 20 mm
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9781541703858

ABOUT THE AUTHOR

Leslie Zane

Leslie Zane é fundadora da Triggers, a primeira empresa de consultoria de marca que tem por base a Ciência do Comportamento, e ajudou a fazer crescer organizações da Fortune 500, como a PepsiCo, a Mars, a Aetna, a Kraft Foods e a McDonald's
O seu trabalho tem merecido destaque na Harvard Business Review, na MIT Sloan Management Review, na Forbes, na Barron’s e na Scientific American.
Formada pela Universidade de Yale e pela Harvard Business School, Zane vive em Armonk, Nova Iorque.

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BY THE AUTHOR