The Pirate Inside

Building A Challenger Brand Culture Within Yourself And Your Organization

by Adam (Eatbigfish) Morgan
language: english
Publisher: JOHN WILEY & SONS INC, July of 2004 ‧
35,15€
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Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.

The Pirate Inside

Building A Challenger Brand Culture Within Yourself And Your Organization

by Adam (Eatbigfish) Morgan

Property Description
ISBN: 9780470860823
Publisher: JOHN WILEY & SONS INC
Release Date: July of 2004
Language: English
Dimensions: 154 x 241 x 23 mm
Cover: Hardcover
Pages: 352
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780470860823