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The Pirate Inside
Building A Challenger Brand Culture Within Yourself And Your Organization
language: english
Publisher:
JOHN WILEY & SONS INC, July of 2004 ‧
see product details
SYNOPSIS
Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470860823 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | July of 2004 |
| Language: | English |
| Dimensions: | 154 x 241 x 23 mm |
| Cover: | Hardcover |
| Pages: | 352 |
| Format: | Book |
| Categories: |
Books in English
>
Management
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Marketing
|
| EAN: | 9780470860823 |
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