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Eating The Big Fish
How Challenger Brands Can Compete Against Brand Leaders
language: english
Publisher:
JOHN WILEY & SONS INC, March of 2009 ‧
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SYNOPSIS
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470238271 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | March of 2009 |
| Language: | English |
| Dimensions: | 159 x 229 x 23 mm |
| Cover: | Hardcover |
| Pages: | 368 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470238271 |
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