10% OFF

Eating The Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam (The Challenger Project) Morgan
language: english
Publisher: JOHN WILEY & SONS INC, March of 2009 ‧
37,85€
10% OFF CARD
free shipping
Sell ​​your book
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Eating The Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam (The Challenger Project) Morgan

Property Description
ISBN: 9780470238271
Publisher: JOHN WILEY & SONS INC
Release Date: March of 2009
Language: English
Dimensions: 159 x 229 x 23 mm
Cover: Hardcover
Pages: 368
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470238271

PEOPLE WHO BOUGHT ALSO BOUGHT