Capa do artigo The Man Who Sold America

The Man Who Sold America

The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century

by Arthur W. Schultz e Jeffrey L. Cruikshank
language: english
Publisher: Harvard Business Review Press, August of 2010 ‧
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In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.

The Man Who Sold America

The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century

by Arthur W. Schultz e Jeffrey L. Cruikshank

Property Description
ISBN: 9781591393085
Publisher: Harvard Business Review Press
Release Date: August of 2010
Language: English
Cover: Hardcover
Pages: 480
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9781591393085

JEFFREY L. CRUIKSHANK

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