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The Longevity Economy

Inside The World'S Fastest-Growing, Most Misunderstood Market

by Joseph F. Coughlin
language: english
Publisher: PUBLICAFFAIRS,U.S., November of 2017 ‧
33,80€
27,04€
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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

The Longevity Economy

Inside The World'S Fastest-Growing, Most Misunderstood Market

by Joseph F. Coughlin

Property Description
ISBN: 9781610396639
Publisher: PUBLICAFFAIRS,U.S.
Release Date: November of 2017
Language: English
Dimensions: 165 x 254 x 27 mm
Cover: Hardcover
Pages: 352
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781610396639

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