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The Handbook Of Marketing Research

Uses, Misuses, And Future Advances

by Marco Vriens e Rajiv Grover
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, August of 2006 ‧
209,54€
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Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

The Handbook Of Marketing Research

Uses, Misuses, And Future Advances

by Marco Vriens e Rajiv Grover

Property Description
ISBN: 9781412909976
Publisher: SAGE PUBLICATIONS INC
Release Date: August of 2006
Language: English
Cover: Hardcover
Pages: 720
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781412909976