Capa do artigo The Handbook Of Marketing Research
10% OFF

The Handbook Of Marketing Research eBook

Uses, Misuses, And Future Advances

by Marco Vriens e Rajiv Grover
Book eBook
language: english
Publisher: SAGE PUBLICATIONS, June of 2006 ‧
164,30€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

The Handbook Of Marketing Research

Uses, Misuses, And Future Advances

by Marco Vriens e Rajiv Grover

Property Description
ISBN: 9781506319452
Publisher: SAGE PUBLICATIONS
Release Date: June of 2006
Language: English
Pages: 720
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
eBooks in English > Others
EAN: 9781506319452
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

MARCO VRIENS

SEE MORE TITLES BY THIS AUTHOR

RAJIV GROVER

SEE MORE TITLES BY THIS AUTHOR