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The Handbook Of International Advertising Research

language: english
Publisher: JOHN WILEY AND SONS LTD, March of 2014 ‧
200,01€
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

The Handbook Of International Advertising Research

Property Description
ISBN: 9781444332377
Publisher: JOHN WILEY AND SONS LTD
Release Date: March of 2014
Language: English
Cover: Hardcover
Pages: 656
Format: Book
Collection: Handbooks In Communication And Media
Categories: Books in English > Others
EAN: 9781444332377