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The Growth Dilemma

Managing Your Brand When Different Customers Want Different Things

by Ryan Hamilton e Annie Wilson
language: english
Publisher: Harvard Business Review Press, June of 2025 ‧
33,80€
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With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

The Growth Dilemma

Managing Your Brand When Different Customers Want Different Things

by Ryan Hamilton e Annie Wilson

Property Description
ISBN: 9781647829735
Publisher: Harvard Business Review Press
Release Date: June of 2025
Language: English
Dimensions: 155 x 234 x 20 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781647829735