The Food Industry Wars

Marketing Triumphs And Blunders

by Edward M. Mazze e Ronald D. Michman
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, June of 1998 ‧
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An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another. The authors examine 10 institutional formats in the American food marketing and distribution structure.

The Food Industry Wars

Marketing Triumphs And Blunders

by Edward M. Mazze e Ronald D. Michman

Property Description
ISBN: 9781567201116
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: June of 1998
Language: English
Cover: Hardcover
Pages: 280
Format: Book
Collection: It'S Never Too Late
Categories: Books in English > Management > Advertising
EAN: 9781567201116