Capa do artigo The Affluent Consumer

The Affluent Consumer

Marketing And Selling The Luxury Lifestyle

by Edward M. Mazze e Ronald D. Michman
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 2006 ‧
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Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

The Affluent Consumer

Marketing And Selling The Luxury Lifestyle

by Edward M. Mazze e Ronald D. Michman

Property Description
ISBN: 9780275992828
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 2006
Language: English
Cover: Hardcover
Pages: 208
Format: Book
Collection: Lange Physiology Series
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9780275992828

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