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The Digital Nba
How The World'S Savviest League Brings The Court To Our Couch
Book
eBook
language: english
Publisher:
University of Illinois Press, June of 2023 ‧
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25,94€
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SYNOPSIS
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
DETeBook com proteção para wookreaderILS
| Property | Description |
|---|---|
| ISBN: | 9780252087349 |
| Publisher: | University of Illinois Press |
| Release Date: | June of 2023 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Softcover |
| Pages: | 240 |
| Format: | Book |
| Collection: | Studies In Sports Media |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780252087349 |
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