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The Consumer Insights Handbook

Using Audience Research To Make Smart Decisions

by Danielle Sarver (Ravensbourne University London, Uk) Coombs
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, July of 2026 ‧
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Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.

The Consumer Insights Handbook

Using Audience Research To Make Smart Decisions

by Danielle Sarver (Ravensbourne University London, Uk) Coombs

Property Description
ISBN: 9798881807474
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: July of 2026
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 304
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9798881807474