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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters And Art Directors

by Margo Berman e Robyn Blakeman
language: english
Publisher: ROWMAN & LITTLEFIELD, July of 2009 ‧
58,13€
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters And Art Directors

by Margo Berman e Robyn Blakeman

Property Description
ISBN: 9780742555518
Publisher: ROWMAN & LITTLEFIELD
Release Date: July of 2009
Language: English
Cover: Softcover
Pages: 224
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780742555518