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The Bare Bones Introduction To Integrated Marketing Communication

by Robyn Blakeman
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2008 ‧
148,71€
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

The Bare Bones Introduction To Integrated Marketing Communication

by Robyn Blakeman

Property Description
ISBN: 9780742555402
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2008
Language: English
Dimensions: 161 x 239 x 23 mm
Cover: Hardcover
Pages: 312
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780742555402