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The Art Of Successful Brand Collaborations
Partnerships With Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…And More
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2020 ‧
see product details
SYNOPSIS
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138499614 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2020 |
| Language: | English |
| Dimensions: | 170 x 228 x 15 mm |
| Cover: | Softcover |
| Pages: | 286 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781138499614 |
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