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The Art Of Successful Brand Collaborations

Partnerships With Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…And More

by Reine Willing e Géraldine Michel
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2020 ‧
197,36€
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This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.

The Art Of Successful Brand Collaborations

Partnerships With Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…And More

by Reine Willing e Géraldine Michel

Property Description
ISBN: 9781138499607
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2020
Language: English
Dimensions: 159 x 235 x 20 mm
Cover: Hardcover
Pages: 286
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781138499607