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The Art Of Innovation

Lessons In Creativity From Ideo, America'S Leading Design Firm

by Tom Kelley
language: english
Publisher: Profile Books Ltd, March of 2016 ‧
16,21€
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An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.

The Art Of Innovation

Lessons In Creativity From Ideo, America'S Leading Design Firm

by Tom Kelley

Property Description
ISBN: 9781781256145
Publisher: Profile Books Ltd
Release Date: March of 2016
Language: English
Dimensions: 132 x 201 x 18 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781781256145

ABOUT THE AUTHOR

Tom Kelley

Tom Kelley, director geral da IDEO, uma multinacional de design reconhecida em todo o mundo trabalha marcas como a Procter & Gamble; Pepsi-Cola e Samsung. Considerada uma das vinte empresas mais inovadoras, desde 1991, a IDEO consta da lista de vencedores do prémio anual Industrial Design Excellence Awards. Tom Kelley foi responsável pelo crescimento da empresa de 20 para 350 empregados, assumindo diversas áreas de responsabilidade, entre as quais o marketing e os recursos humanos.
O seu anterior livro - The Art of Innovation - foi um bestseller.

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