Tom Kelley

Tom Kelley, director geral da IDEO, uma multinacional de design reconhecida em todo o mundo trabalha marcas como a Procter & Gamble; Pepsi-Cola e Samsung. Considerada uma das vinte empresas mais inovadoras, desde 1991, a IDEO consta da lista de vencedores do prémio anual Industrial Design Excellence Awards. Tom Kelley foi responsável pelo crescimento da empresa de 20 para 350 empregados, assumindo diversas áreas de responsabilidade, entre as quais o marketing e os recursos humanos.
O seu anterior livro - The Art of Innovation - foi um bestseller.

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