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The Anatomy Of Humbug

How To Think Differently About Advertising

by Paul Feldwick
language: english
Publisher: TROUBADOR PUBLISHING, February of 2015 ‧
24,32€
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How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

The Anatomy Of Humbug

How To Think Differently About Advertising

by Paul Feldwick

Property Description
ISBN: 9781784621926
Publisher: TROUBADOR PUBLISHING
Release Date: February of 2015
Language: English
Dimensions: 144 x 221 x 20 mm
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9781784621926

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