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Basics Advertising 02: Art Direction

by Mr Nik Mahon
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, June of 2010 ‧
39,19€
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A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

Basics Advertising 02: Art Direction

by Mr Nik Mahon

Property Description
ISBN: 9782940411214
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: June of 2010
Language: English
Dimensions: 252 x 170 x 10 mm
Cover: Softcover
Pages: 184
Format: Book
Collection: Basics Advertising
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9782940411214

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