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The Adweek Copywriting Handbook

The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America'S Top Copywriters

by Joseph Sugarman
language: english
Publisher: JOHN WILEY & SONS INC, January of 2007 ‧
28,39€
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

The Adweek Copywriting Handbook

The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America'S Top Copywriters

by Joseph Sugarman

Property Description
ISBN: 9780470051245
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2007
Language: English
Dimensions: 189 x 230 x 19 mm
Cover: Softcover
Pages: 368
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780470051245

Útil e Acessível

Tania Capão

Quando recebi o livro e vi que era enorme e técnico, pensei que iria ser penoso de ler, mas ao contrário do que pensei, foi de muito fácil compreensão. Aprendi imenso sobre copy e vou de certeza aplicar alguns conhecimentos no meu trabalho, por isso recomendo a leitura deste livro.

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