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The Advertising Business

Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, March of 1999 ‧
235,23€
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This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

The Advertising Business

Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones

Property Description
ISBN: 9780761912392
Publisher: SAGE PUBLICATIONS INC
Release Date: March of 1999
Language: English
Dimensions: 152 x 229 x 33 mm
Cover: Softcover
Pages: 560
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780761912392