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The Advertising Business
Operations, Creativity, Media Planning, Integrated Communications
Book
eBook
language: english
Publisher:
SAGE PUBLICATIONS INC, March of 1999 ‧
see product details
188,18€
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SYNOPSIS
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780761912392 |
| Publisher: | SAGE PUBLICATIONS INC |
| Release Date: | March of 1999 |
| Language: | English |
| Dimensions: | 152 x 229 x 33 mm |
| Cover: | Softcover |
| Pages: | 560 |
| Format: | Book |
| Categories: |
Books in English
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Management
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Advertising
|
| EAN: | 9780761912392 |
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