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Television And Its Viewers

Cultivation Theory And Research

by James Shanahan e Michael Morgan
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 1999 ‧
45,96€
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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

Television And Its Viewers

Cultivation Theory And Research

by James Shanahan e Michael Morgan

Property Description
ISBN: 9780521587556
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 1999
Language: English
Cover: Softcover
Pages: 284
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780521587556