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Taking Down Goliath

Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power

by Rob "Spider" Graham e Kevin Ryan
language: english
Publisher: Palgrave Macmillan, December of 2014 ‧
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Taking Down Goliath

Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power

by Rob "Spider" Graham e Kevin Ryan

Property Description
ISBN: 9781349495580
Publisher: Palgrave Macmillan
Release Date: December of 2014
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 238
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781349495580