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Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2010 ‧
232,51€
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Sustainable Marketing Of Cultural And Heritage Tourism

by Deepak Chhabra

Property Description
ISBN: 9780415777049
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2010
Language: English
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780415777049