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language: english
Publisher: HUMAN KINETICS PUBLISHERS, April of 2024 ‧
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Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.

Strategic Sport Communication

by Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin e Paul M. Pedersen

Property Description
ISBN: 9781718221475
Publisher: HUMAN KINETICS PUBLISHERS
Release Date: April of 2024
Language: English
Cover: Softcover
Pages: 432
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781718221475