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Strategic Marketing For The C-Suite
A Review Of The Research Literature And Its Relevance To Senior Executives
language: english
Publisher:
NOW PUBLISHERS INC, October of 2015 ‧
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SYNOPSIS
Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C- suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781680830569 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | October of 2015 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 214 |
| Format: | Book |
| Collection: | Foundations And Trends In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781680830569 |
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