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language: english
Publisher: JOHN WILEY & SONS INC, January of 2007 ‧
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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

Strategic Market Management, European Edition

by David A. Aaker, Damien (Michael Smurfit Graduate School Of Business) Mcloughlin e David A. (University Of California, Berkeley) Aaker

Property Description
ISBN: 9780470059869
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2007
Language: English
Cover: Softcover
Pages: 368
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470059869