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Strategic Management Of Innovation And Design

by Pascal Le Masson, Benoit Weil e Armand Hatchuel
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 2010 ‧
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117,88€
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This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

Strategic Management Of Innovation And Design

by Pascal Le Masson, Benoit Weil e Armand Hatchuel

Property Description
ISBN: 9780521768771
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 2010
Language: English
Cover: Hardcover
Pages: 488
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780521768771