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language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2024 ‧
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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Sports Marketing

by Donald P. Roy, Vassilis Dalakas e Michael J. Fetchko

Property Description
ISBN: 9781032644851
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2024
Language: English
Dimensions: 210 x 280 x 20 mm
Cover: Softcover
Pages: 560
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781032644851