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Sports Capitalism

The Foreign Business Of American Professional Leagues

by Frank P., Jr. Jozsa
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2018 ‧
60,82€
42,57€
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This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.

Sports Capitalism

The Foreign Business Of American Professional Leagues

by Frank P., Jr. Jozsa

Property Description
ISBN: 9781138620650
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2018
Language: English
Cover: Softcover
Pages: 330
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781138620650