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Sport Teams, Fans, And Twitter
The Influence Of Social Media On Relationships And Branding
Book
eBook
language: english
Publisher:
LEXINGTON BOOKS, October of 2018 ‧
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SYNOPSIS
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781498540056 |
| Publisher: | LEXINGTON BOOKS |
| Release Date: | October of 2018 |
| Language: | English |
| Dimensions: | 152 x 229 x 20 mm |
| Cover: | Hardcover |
| Pages: | 148 |
| Format: | Book |
| Collection: | Integrated Marketing Communication |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9781498540056 |
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