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language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2022 ‧
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Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Sport Consumer Behaviour

Marketing Strategies

by Daniel C (Temple University, Usa) Funk, Heath (Rmit University, Australia) Mcdonald e Kostas (Aristotle University Of Thessaloniki, Greece) Alexandris

Property Description
ISBN: 9780367552435
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2022
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 338
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9780367552435