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language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2008 ‧
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Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

Consumer Behaviour In Sport And Events

Marketing Action

by Kostas (Aristotle University Of Thessaloniki, Greece) Alexandris, Heath (Swinburne University Of Technology, Australia) Mcdonald e Daniel (Temple University, Usa) Funk

Property Description
ISBN: 9780750686662
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2008
Language: English
Dimensions: 151 x 229 x 15 mm
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750686662