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Social Media

How To Engage, Share, And Connect

by Regina (Syracuse University, Usa) Luttrell
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 2025 ‧
94,63€
85,17€
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Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

Social Media

How To Engage, Share, And Connect

by Regina (Syracuse University, Usa) Luttrell

Property Description
ISBN: 9781538186725
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 2025
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Hardcover
Pages: 336
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781538186725