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Social Marketing
language: english
Publisher:
Pearson Education Limited, December of 2012 ‧
see product details
SYNOPSIS
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780273727224 |
| Publisher: | Pearson Education Limited |
| Release Date: | December of 2012 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 368 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780273727224 |
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