30% OFF

Shopping In Virtual Stores

An Empirical Analysis Of Customer Experience And Gen Z’S Intention To Use Virtual Stores

by Milena Hake
language: english
Publisher: Springer Fachmedien Wiesbaden, July of 2025 ‧
135,18€
94,63€
30% OFF
free shipping
Sell ​​your book
How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.

Shopping In Virtual Stores

An Empirical Analysis Of Customer Experience And Gen Z’S Intention To Use Virtual Stores

by Milena Hake

Property Description
ISBN: 9783658486334
Publisher: Springer Fachmedien Wiesbaden
Release Date: July of 2025
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 221
Format: Book
Collection: Bestmasters
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9783658486334

BOOKS FROM THE SAME COLLECTION