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Shopping Centre Marketing

Value Creation And Customer Engagement

by Grzegorz Maciejewski e Piotr Krowicki
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2024 ‧
209,54€
188,59€
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In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

Shopping Centre Marketing

Value Creation And Customer Engagement

by Grzegorz Maciejewski e Piotr Krowicki

Property Description
ISBN: 9781032690520
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 222
Format: Book
Collection: Routledge Research In The Retail Industry
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781032690520

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