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Service Management And Marketing Principles
Competing In The Service Economy
language: english
Publisher:
TAYLOR & FRANCIS LTD, June of 2024 ‧
see product details
SYNOPSIS
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032749655 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | June of 2024 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 234 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781032749655 |
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