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Service Management And Marketing

Managing The Service Profit Logic

by Christian (Swedish School Of Economics, Helsinki) Gronroos
Book eBook
language: english
Publisher: JOHN WILEY & SONS INC, July of 2015 ‧
76,99€
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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Service Management And Marketing

Managing The Service Profit Logic

by Christian (Swedish School Of Economics, Helsinki) Gronroos

Property Description
ISBN: 9781118921449
Publisher: JOHN WILEY & SONS INC
Release Date: July of 2015
Language: English
Dimensions: 187 x 235 x 16 mm
Cover: Softcover
Pages: 544
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781118921449