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In Search Of A New Logic For Marketing

Foundations Of Contemporary Theory

by Christian (Swedish School Of Economics, Helsinki) Gronroos
language: english
Publisher: JOHN WILEY & SONS INC, January of 2007 ‧
63,47€
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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.

In Search Of A New Logic For Marketing

Foundations Of Contemporary Theory

by Christian (Swedish School Of Economics, Helsinki) Gronroos

Property Description
ISBN: 9780470061299
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2007
Language: English
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470061299