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Service-Dominant Logic

Premises, Perspectives, Possibilities

by Stephen L. (University Of Hawaii, Manoa) Vargo e Robert F. (University Of Arizona) Lusch
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, January of 2014 ‧
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Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.

Service-Dominant Logic

Premises, Perspectives, Possibilities

by Stephen L. (University Of Hawaii, Manoa) Vargo e Robert F. (University Of Arizona) Lusch

Property Description
ISBN: 9780521124324
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: January of 2014
Language: English
Dimensions: 170 x 243 x 13 mm
Cover: Softcover
Pages: 248
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780521124324

Muito atual

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Este livro descreve de uma forma bastante simples os novos contextos económicos que emergem, associados aos serviços e às tecnologias. Muito útil para quem explora temas relacionados com economia digital ou de serviços.