Service-Dominant Logic
Premises, Perspectives, Possibilities
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, January of 2014 ‧
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SYNOPSIS
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780521124324 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | January of 2014 |
| Language: | English |
| Dimensions: | 170 x 243 x 13 mm |
| Cover: | Softcover |
| Pages: | 248 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780521124324 |
REVIEWS
Muito atual
CF
Este livro descreve de uma forma bastante simples os novos contextos económicos que emergem, associados aos serviços e às tecnologias. Muito útil para quem explora temas relacionados com economia digital ou de serviços.
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