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Service-Dominant Logic
Premises, Perspectives, Possibilities
language: english
Publisher:
CAMBRIDGE UNIVERSITY PRESS, January of 2014 ‧
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140,60€
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ZHpGUE1IUXhlR1oxZVZOQ1NWWTVUR2tyVUdFMlVYcHBaVTU0V0RCMU9HdEViMW94UjFaTU1rWklUMEZMY0hwb2FGVXZjR1ZsWjNOdk5saFJWRlpDTWtjeWIxTTVValZWU25CaWEzcGxURGRTUjNCR2RXWjFOazV6WlhoM2RGb3pLM0JwVDI0eVpuTmlhSEZGWnpkS1drMVlLelJaTmxWUlduWlpWMDlrYTA1VGVVeGlObmMyY2t0S1JXaEhjVE5uVnpnelptaHFaM2hUZFRWSFUyUXpSMDVVWkV3NEwxRnZSak0yUVdoRE1FTkpiM0V3U2tNd1JGZzJaRmx5VGtkc1ZUbFdZbk5vVUV3MFVURkRjblpZVlhBMWRqWmlSRE42WXpsWFVUTXJSVkJFWlVGYVFVSk5SWEo0YzA1a1Jqa3hWRXhwV1c5aU4wbFpTMGxDYWxaaFYxWkNMMGxyVkRoWFMzZEhaMkV2V0ZKblNrRnpkeTgwY25saFIwdGlaSFZFVTBwbGEyUm1aMUZzVFVOa1prRkRSVUpEVkhoc2VHRmpOV0pQUjJwNlprd3JSMGR4V1c1Tk9Hc3lWVE5YU21wWk0yOVZXbXBFVDJacFJIcEdjMHRLYUdjeGVrZFpjVmxrTlVkT2EwNVdNRUp1VGpKblEzcG1WVW9yUWxORkwxSlBXRWRVUVVkcU5rOXFWRGxvYjJRNVFsVXZaSEJUV1ROdFMyUkxZV3BOU3poaVdXNXFjbWwwV1daaWRFMVdiRFZKVjJwNksxZFNXWFJvVTFaQ1JuUktjemR6YkZCTFprSjFNMlJXV21ZMGJWUXdTM0JaTVZsdlkwa3lVRFU0YVhjMVpITXdPSEYxZEhkRVJtRnhRM1pJWW5GdFNVcFRablJsZFdWNE4yUlVabFV4VmpOUlkyNXRlVlJpUTJsalVIcFJiVzUwYldabkswMDVOR3RrVkhsSFNGVTJUakV6V1dObWRtOW1LeTl2TlV4QlNVbDFPREJJZUdsM1pHZ3pWbVZTVTJsdldYZE1TRUo1UXpRek9VUjFVakJXZEZSMVJUSlNUMnRKTDBnNWRVazRiSGhST1doWlMxTnhhbkUyYjNwM01WUkNTM0F2VjBRMVNtSnpaMjV3V210V1dIQnNibkp2ZEdWbFREUklhMGx4VDA1cFIwRm1Vemw0YjA5SGJEQm5Semd4YTA1bFJpdG9jV1pQS3pGaWVHbFFjWFJZZW5OcGNuWnpORGswWjJSbmVTOHZUR0Z1VjNoVlpVMHZia296YUc0NVRYcG5jVEZ1U2tkUmFHTnJjM3B2WmtzeGFXMWxMMWdyWnpjMlVtZHBkbkJ3ZEhsaWVVMU9lVmx6VUdVMVdEaGhZMjB5VGxrNE5XeEJRakJTU0daUE1rWnVRVDA5OjlGNzhoQ1YzTTNnK0tlN1NucG0zcGc9PQ==
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SYNOPSIS
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780521195676 |
| Publisher: | CAMBRIDGE UNIVERSITY PRESS |
| Release Date: | January of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 252 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780521195676 |