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Selling The Invisible

A Field Guide To Modern Marketing

by Harry Beckwith
language: english
Publisher: GRAND CENTRAL PUBLISHING, May of 2012 ‧
21,62€
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SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

Selling The Invisible

A Field Guide To Modern Marketing

by Harry Beckwith

Property Description
ISBN: 9780446672313
Publisher: GRAND CENTRAL PUBLISHING
Release Date: May of 2012
Language: English
Dimensions: 126 x 193 x 17 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780446672313

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