10% OFF

Securing The Mrap

Lessons Learned In Marketing And Military Procurement

by James Hasik
Book eBook
language: english
Publisher: TEXAS A & M UNIVERSITY PRESS, September of 2021 ‧
48,67€
10% OFF CARD
free shipping
Sell ​​your book
The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

Securing The Mrap

Lessons Learned In Marketing And Military Procurement

by James Hasik

Property Description
ISBN: 9781623499426
Publisher: TEXAS A & M UNIVERSITY PRESS
Release Date: September of 2021
Language: English
Cover: Hardcover
Pages: 320
Format: Book
Collection: Williams-Ford Texas A&M University Military History Series
Categories: Books in English > Engineering > Military and Naval Engineering
Books in English > Others
EAN: 9781623499426

BOOKS FROM THE SAME COLLECTION