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Securing The Mrap eBook

Lessons Learned In Marketing And Military Procurement

by James Hasik
Book eBook
language: english
Publisher: Texas A&M University Press, August of 2021 ‧
33,06€
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The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

Securing The Mrap

Lessons Learned In Marketing And Military Procurement

by James Hasik

Property Description
ISBN: 9781623499433
Publisher: Texas A&M University Press
Release Date: August of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Williams-Ford Texas A&M University Military History Series
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
eBooks in English > Tourist Guides and Maps > North America
EAN: 9781623499433
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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