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Rivalry And Group Behavior Among Consumers And Brands

Comparisons In And Out Of The Sport Context

by Cody T. Havard
language: english
Publisher: Springer Nature Switzerland AG, September of 2021 ‧
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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

Rivalry And Group Behavior Among Consumers And Brands

Comparisons In And Out Of The Sport Context

by Cody T. Havard

Property Description
ISBN: 9783030852443
Publisher: Springer Nature Switzerland AG
Release Date: September of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 136
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9783030852443