Capa do artigo Intense Group Behavior And Brand Negativity

Intense Group Behavior And Brand Negativity

Comparing Rivalry In Politics, Religion, And Sport

by Cody T. Havard
Book eBook
language: english
Publisher: Springer International Publishing AG, January of 2023 ‧
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Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation.

Intense Group Behavior And Brand Negativity

Comparing Rivalry In Politics, Religion, And Sport

by Cody T. Havard

Property Description
ISBN: 9783031234552
Publisher: Springer International Publishing AG
Release Date: January of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 120
Format: Book
Collection: Latin American Political Economy
Categories: Books in English > Others
EAN: 9783031234552

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CODY T. HAVARD

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