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Rethinking Communication In Social Business

How Re-Modeling Communication Keeps Companies Social And Entrepreneurial

by Craig E. Mattson
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language: english
Publisher: BLOOMSBURY PUBLISHING PLC, August of 2018 ‧
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Rethinking Communication In Social Business

How Re-Modeling Communication Keeps Companies Social And Entrepreneurial

by Craig E. Mattson

Property Description
ISBN: 9781498555906
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: August of 2018
Language: English
Cover: Hardcover
Pages: 210
Format: Book
Collection: Bloomsbury Studies In Contemporary Rhetoric
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781498555906

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